Oxford Half 2026 - Partnership Opportunity
Oxford Half Marathon · 11 October 2026
Oxford Half Marathon · Motiv UK · Commercial in Confidence
The Event
Participants by edition
* 2026 forecast.
35,000 total race-day audience. A data-obsessed, performance-driven community that treats every race as a benchmark - and upgrades their kit to match.
Oxford Half Marathon · Motiv UK · Commercial in Confidence
The Audience
Are men aged 30-50
The core GPS watch upgrade demographic. That's 4,200+ people at scale.
Have done multiple Motiv events
They track performance across races. Your device is how they compare.
Are first-time half marathoners with Motiv
Stepping up in distance, ready to step up in kit.
Average transaction value
They're already spending. A watch demo at the finish line is the easiest upsell in sport.
The average GPS running watch retails at approximately £350. This audience doesn't need convincing that data matters - they've trained for months using it. 63% are running their first half marathon distance with Motiv, which means they're at the exact inflection point where they outgrow their current device. Race day is when they decide what's next.
Oxford Half Marathon · Motiv UK · Commercial in Confidence
Presenting Partner - £40,000
What £40,000 buys you elsewhere - and what it actually delivers
| Channel | £40,000 gets you | Audience quality |
|---|---|---|
| Meta / Instagram | Approximately 3M impressions | Passive scroll, algorithmically targeted |
| Running media sponsorship | Approximately 400K impressions across 3 months | Readers, not buyers - no hands-on trial |
| OOH / transit | Approximately 2M impressions over 4 weeks | Untargeted, unmeasurable |
| Oxford Half | 15,000 participants, 8+ touchpoints | Data-literate, mid-upgrade cycle, 63% at a new distance |
The difference isn't reach. It's readiness. Every person in this audience has spent months training with a device on their wrist. They know their VO2 max, their cadence, their threshold pace. 63% just stepped up to a new distance - the single biggest trigger for a hardware upgrade. No algorithm can replicate that timing.
Oxford Half Marathon · Motiv UK · Commercial in Confidence
What your partnership delivers
- "Oxford Half presented by [Partner]"
Full naming rights and logo lock-up across all event materials and touchpoints
- Full category exclusivity
Sole partner across all touchpoints in your vertical - no competitors, no dilution
- Multiple branded zones plus premium finish-line presence
Staffed hero experience at peak physical engagement
- Premium expo footprint
Hero experience build, prime location, product demos and sampling
- Featured in runner and finisher emails
Always-on social tagging plus 1-2 dedicated content pieces
- 20 entries plus VIP hosting
Bring your team, clients, or influencers - inside the event, not watching from outside
ROI model
Based on 15,000 participants and an average product value of approximately £350.
Conservative
Trial-to-purchase
1%
New customers
150 new customers
Revenue
£53K revenue
Return on investment
1.8x
Mid-case
Most likelyTrial-to-purchase
3%
New customers
450 new customers
Revenue
£158K revenue
Return on investment
5.3x
Strong
Trial-to-purchase
5%
New customers
750 new customers
Revenue
£263K revenue
Return on investment
8.8x
Presenting Partner · £40,000
Category-exclusive · Oxford Half 2026
Oxford Half Marathon · Motiv UK · Commercial in Confidence